Love Is An Arrow

Love Is An Arrow

**

Reviewed by: Angus Wolfe Murray

Aberfeldy is a new Scottish band, with an easy, wallpapery sound, as if a Beach Boys cover group had remixed for tiddly teens. Next week, they'll do The Kinks for nine-year-olds.

Where this analogy falls to pieces is in the lyrics, which are as romantic as a triple bypass. "Love is a virus that invades your heart," sings Aberfeldy's front man. Forget the moon in June, girls, these guys are non-believers.

Irony flashes like neon - soft music/hard words; sad story/nursery animation. Eskimo babies, with Mr Men faces, do sweet things in the snow and a big red heart floats in the air. One of these round, fur-wrapped toy people has fallen for the other round, fur-wrapped toy person. Poor sod.

Love is an arrow/virus/whatever and it will all end in tears because, in spite of the C.U.T.E visuals, this is about watching the girl/boy bounce into a snowdrift with someone else.

The message may be harsh and the contrast between Teddy dancing happy times and being D.U.M.P.E.D too cruel, Chris Waitt's pop vid takes a giant leap for bedsit loners. Life sucks, right? Even Eskimo kids know that.

If they didn't before, they do now.

Reviewed on: 05 Feb 2005
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Pop video with animated Eskimos in nursery snow.

Director: Chris Waitt

Year: 2005

Runtime: 3 minutes

Country: UK

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