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| Black Panther is one of the films many thought might face a two-tier system if the 'popular Oscar' was introduced |
The award, which was only announced last month, was intended to recognise films that were popular with audiences but not necessarily critics and which have historically found themselves only in contention for technical awards at the ceremony rather than the likes of best film. The plan faced an immediate backlash, with many in the industry expressing concern that it would create a two-tier system, with blockbusters like Black Panther and the Star Wars franchise unfairly overlooked for the long-standing categories.
The Academy's CEO Dawn Hudson said: "There has been a wide range of reactions to the introduction of a new award, and we recognise the need for further discussion with our members.
“We have made changes to the Oscars over the years—including this year—and we will continue to evolve while also respecting the incredible legacy of the last 90 years.”
Many industry insiders had previously suggested the new category had less to do with celebrating artistic merit than with shoring up the viewing figures for the red carpet event.
Among the critics, was actor Rob Lowe, who tweeted: “Seriously, this ‘best pop movie’ category is the worst idea the Academy has had since they asked me to sing with Snow White."
The organisers have also announced that the length of future Oscar broadcasts will be cut to three hours, which means that "six to eight" categories will be awarded during the US commercial breaks rather than on air.
Early in the week, the Academy announced it will present honorary awards to publicist Marvin Levy, composer Lalo Schifrin and actress Cicely Tyson (The Help, Because Of Winn-Dixie) at this year's Governor's Awards. The Irving G Thalberg Memorial Award will be given to producers Kathleen Kennedy, whose work includes much of the recent Star Wars franchise, and Frank Marshall, whose films include The Sixth Sense and Raiders Of The Lost Ark.
